The CEO perspective on the gig-economy

Whether you’re a small business looking to supplement a small workforce, a start-up aspiring to grow into a scale-up, a consultancy or a multi-national organization, using freelancers is a great way to grow a business.

Luckily, rather than shackling themselves to a regular nine-to-five job, many talented candidates are now choosing to work freelance. That shift has been felt by businesses of all kinds, but how do different organizations use and implement freelancers?

At Free Agents™, we sat down with Mikael Jørgensen, Partner of The North Alliance and CEO of &Co, to hear about his view on the gig-economy both from a CEO perspective and from an agency perspective. Here’s a part of it:


How do you see the demand for freelancers in the agency-industry develop in the future?

If you take a look into the agency-industry which has become way more versatile and with a lot more competencies than previously, I definitely believe that the use of freelancers is going to increase substantially in the coming years. COVID-19 will probably accelerate this as the mobility of the workplaces is under pressure, and thus, there will be a bigger demand to stay mobile, so you can bring people aboard with different competencies when the need arises. Many agencies do not have the need for the same competencies all the time, so this way you can go shop freelancers along the way.


What are you looking for when hiring freelancers?

We want the best of the best. Our goal is to be positioned as one of the three best agencies within our categories in the geographical areas we’re operating in. The demands us to be elitists as we want the best candidates professionally, but also some good people that are nice to work with, and that fits into the culture we pay such a big tribute to. As a freelancer, you have enormous professional integrity you want to contribute with, and we want to buy that.


Interested in the full interview? 

By downloading our new e-book below, you’ll also be able to learn what Mikael’s best advice to use freelancers in established organizations is, how he sees the difference of the need and maturity of freelancers in NoA Denmark vs the rest of Scandinavia, and more.

In it, we'll provide you with the view on the gig-economy from the point of view of a high-profile agency CEO, a CMO and Co-founder of a large scale-up success.

  • Mikael Jørgensen, CEO of &Co and Partner of The North Alliance
  • Zvi Goldstein, CMO of Interflora
  • Nikolaj Leonhard-Hjorth, Co-founder of Goodiebox

They give their opinion on why every organization should make use of freelancers, how they work on implementing them in the every-day work and how to make freelancers a competitive advantage.


The e-book ‘how to make freelancers a competitive advantage’ will provide you with the latest insights about the gig-economy and provide you with tips and tricks on how to make freelancers a competitive advantage.

  • The 5 biggest advantages of hiring freelancers
  • 6 reasons why agility is key to a competitive advantage
  • Checklist: When to hire a freelancer and when to hire a permanent employee
  • 3 effects of the gig economy and how to take advantage of them
  • The effects of COVID-19 and what will follow
  • The CEO perspective on using freelancers / The North Alliance
  • The CMO perspective on using freelancers / Interflora
  • The Scale-up perspective on using freelance

We hope it will enlighten your perspective.

Download it right here.

You can also check out the CMO perspective with Zvi Goldstein from Interflora Danmark.