Essential Foods

Interim SoMe Manager for Essential Foods

On behalf of ESSENTIAL FOODS, we are seeking an experienced and proactive Interim Social Media Manager to help set the direction for the brand's organic social media presence – and execute on it. This is a unique opportunity to combine your passion for dogs and cats while making a genuine impact on a Danish premium lifestyle brand with international growth ambitions: a role with real influence from day one.

About Essential Foods                                                                                                                                      

ESSENTIAL FOODS is a Danish super-premium lifestyle brand within high-end meals, pâtés, and treats for dogs and cats. Founded in 2013, the company has built a strong international presence with key markets across Europe, Asia, and the Middle East.

The company operates at the intersection of product excellence and brand experience, with a strong focus on storytelling, aesthetics, and customer loyalty. As a founder-owned scale-up, ESSENTIAL FOODS combines entrepreneurial agility with increasing professionalisation, driven by a clear ambition to scale globally while maintaining its premium positioning.

The culture is characterised by short decision-making paths, high accountability, and a strong commercial mindset – combined with a genuine passion for lifestyle branding and for giving cats and dogs the very best in life.

The position

ESSENTIAL FOODS has a clear ambition: to double its number of Instagram followers before the end of 2026. To achieve this, they are looking for a senior social media profile who can do more than advise – someone who can identify what needs to happen, and make it happen.

As Interim Social Media Manager, you will take ownership of the brand's organic social media strategy (Instagram, Facebook and LinkedIn) and be the driving force behind activating ESSENTIAL FOODS' network of brand ambassadors.

Your responsibilities will include:

• Identifying and implementing improvements to the social media strategy with a clear focus on creating growth
• Strengthening the organic social media expression with a consistent premium and lifestyle aesthetic
• Building and executing a strategy for activating the brand's influencer and content creator network (approx. 40 profiles)
• Visiting and engaging breeders, partners, and brand ambassadors as part of content production
• Producing content yourself – photography, video, copy, and other material for social media channels

The role sits within a small, collaborative marketing team consisting of a copywriter and a graphic designer, where you will be a fully integrated and equal member, reporting directly to the Digital Director.

Your profile

You are an experienced social media professional with a proven ability to drive organic growth and translate strategy into execution. You understand premium lifestyle brands from the inside – in terms of aesthetics, tone, and community building – and you are comfortable working independently, with a high degree of personal ownership and a natural ability to set direction and see it through.

You bring:

• Proven experience identifying and implementing improvements to organic social media strategies with a measurable impact on follower growth and engagement (Instagram, Facebook, LinkedIn)
• A strong understanding of the premium lifestyle space - ideally with a background from similar brands or Instagram-driven lifestyle categories
• Experience with influencer and content creator activation, including building structured collaboration strategies
• The ability to produce social media content yourself - without reliance on a production team
• A practical, problem-solving mindset: you assess and recommend, but you also implement and follow through
• A genuine passion for dogs and/or cats - it is an advantage if you have one yourself

Practicalities

• Start: August 2026
• Language requirements: Fluent English and Danish
• Location: ESSENTIAL FOODS office in Gentofte
• Duration: 2–3 days per week, 6–8 months