Syngenta

Global Digital Marketing Campaign Manager

Do you thrive at the intersection of strategy, creativity, and performance marketing? And are you motivated by creating impactful digital campaigns that connect brand, content, and commercial priorities across global markets? Then this could be an exciting opportunity to join Syngenta in a key role shaping and driving international digital marketing initiatives.

The position

As Digital Marketing Campaign Manager at Syngenta, you will lead the development and execution of global digital marketing campaigns that support grower engagement, data acquisition, and commercial performance across markets. You will translate strategic priorities into effective omni-channel campaigns and customer journeys across both B2B and B2C audiences, while ensuring strong alignment between global direction and local market activation.

You will join a Global Digital Marketing team of 25 specialists working across digital marketing and branding, with most colleagues based remotely. This calls for a collaborative and structured approach, where regular SCRUM sessions and cross-functional status meetings are a natural part of maintaining alignment and momentum across geographies.

Moreover, your tasks and responsibilities will include:

• Creating and implementing omni-channel digital marketing campaigns focused on engagement, lead generation, and conversion.
• Designing and optimizing campaign journeys across funnel stages and customer touchpoints for both B2B and B2C audiences.
• Collaborating with local marketing teams and the global content organization to develop relevant, market-adapted content strategies and campaign assets.
• Ensuring a consistent and high-quality brand experience across digital channels and campaign materials.
• Developing campaign briefs and driving end-to-end delivery in close collaboration with internal stakeholders, agencies, and external partners.
• Managing and optimizing paid media budgets, while working hands-on with A/B testing, SEO/SEM, personalization, and marketing automation.
• Defining, tracking, and optimizing KPIs and dashboards to ensure performance transparency and measurable ROI.
• Driving digital capability building and contributing to more standardized, automated, and digitally mature marketing processes across the organization.

Your profile

To succeed in this role, you are an experienced and commercially minded digital marketeer with a strong strategic toolbox and a passion for turning insight into action. You are comfortable operating in a global, matrixed organization and balancing long-term brand building with short-term performance objectives. At the same time, you bring a structured mindset, solid stakeholder management skills, and a genuine curiosity for how digital marketing can drive transformation.

We imagine that you bring around 7 years of hands-on experience from a global brand or agency environment, where you have developed and executed international campaigns with measurable business impact.

Further requirements and qualifications:

• Solid experience with digital campaign management in an international B2B and/or B2C setting.
• Strong knowledge of paid media and digital channels, including platforms such as Google Ads, Meta, and programmatic.
• Hands-on understanding of brand management, personalization, A/B testing, lead management, and marketing automation.
• Experience working with marketing technology platforms such as Salesforce and Marketing Cloud.
• Strong project management skills, analytical capabilities, and the ability to build trusted relationships with a broad range of stakeholders.
• Fluency in English, verbally and in writing.

Experience from agriculture, digital agriculture, or other complex global industries is considered an advantage, as are additional language skills and an entrepreneurial mindset.

Interested?

The position is a full-time freelance opportunity, starting as soon as possible. The initial contract period is six months, with a strong likelihood of extension. The role is 100% remote.

If you are interested or have any further questions, please do not hesitate to reach out to Sidsel Hollingsworth at sidsel@freeagents.network or freeagents@freeagents.network.